Exactly a year ago, this was the time when the shots for the new Club House campaign were taking shape.
Just one goal: to make people aware of the quality and the exclusivity of the lines of customisable cups.
Through sophisticated shots, the various porcelain lines have come to life. The search for graphic and pictorial details has become essential to describe unexpected atmospheres and contexts, which have been able to contextualise the new porcelain, the undisputed protagonists of this photoshoot.
The obsolete conception of the bar cup, intended as a mere container for enjoying coffee, on which to occasionally affix one’s brand, has evolved to the point of making the cup itself a unique means of branding.
Credits
Producer:
Tailor Made Communication
Co-producer:
Hand Factory
Art direction:
Alberto Pedrini
Photography:
Mauro Pini
Video recording:
Diego Molaschi
Stylist e research:
Gianmatteo Malchiodi
Make up/hair stylist:
Maeve McElholm
Model:
Mirtel Bloom
